tvOS 12 takes 4K cinematic experience to new heights
Although Apple TV® often receives less attention than Apple's other platforms, it still gains new capabilities with tvOS 12.
Apple TV 4K has been a success since its debut last fall, offering customers the largest collection of 4K HDR movies, including free 4K HDR upgrades to previously purchased movies in customers’ iTunes® libraries. Beginning this fall, iTunes will be home to the largest collection of Dolby Atmos-supported movies anywhere, and these titles will also include Dolby Atmos audio for free.
Dolby Atmos makes audio sound more realistic by going beyond the simple right and left channels to provide 3D sound. You’ll need an Apple TV 4K, an Atmos-capable soundbar and Atmos-compliant video content to make this all happen. But with the right technology driven by tvOS 12, Apple TV 4K will be the only streaming player both Dolby Vision and Dolby Atmos certified, delivering the highest quality cinematic experience of stunning 4K HDR visuals and immersive sound that flows all around in three-dimensional space.
Apple raises bar in your hand, on your wrist, in your home.
From the company that brought you “just one more thing,” Apple® certainly didn’t disappoint at its September product introduction.
It begins where the announcements ended, with the revolutionary iPhone X. With its all-screen design, 5.8-inch Super Retina® display and intelligence that responds to a tap, a voice and even a glance, Apple is touting this as the most technologically advanced mobile device ever designed. iPhone® X introduces Face ID that uses ultra-secure 3D imagery to unlock with just a glance, 12MP dual cameras with dual optical image stabilization, Portrait mode with Portrait Lighting, a TrueDepth camera for portrait selfies and expressive Animoji, the A11 Bionic chip, wireless charging and water and dust resistance. All this, plus iOS 11. Ten years after the first iPhone was introduced, iPhone X (that’s ten, BTW) will be available November 3.
Apple’s TV App Creates a Unified Viewing Experience
Apple® has discovered a way to bring harmony and order to an otherwise crowded and often chaotic field of television content.
The new TV app is an innovative, simplified and — might we add — free way to provide one central location to access all the content you enjoy. By loading content from across all your apps as well as iTunes®, your library and your subscription services, you command instant access to your personal cache of TV shows and movies. The TV app is transformational in the way you can watch TV on your Apple TV® as well as on your iPhone® and iPad®. Plus, it always stays in sync so you can begin watching a show on one device and easily continue where you left off on your other Apple devices.
The New Apple TV Adds Apps, Siri, Touch for Your Viewing Pleasure
This is not your father’s TV, folks.
Apple TV takes the phase “there’s an app for that” to heart by giving viewers access via apps to entertainment from an ever growing selection of content providers. Users can rent and purchase streaming movies and TV shows in 1080p right through the App Store. The set top box comes equipped with apps like Netflix, Hulu Plus, and ESPN, giving access to everything you want to watch at anytime. Read More...
What You Want, When You Want It: Apple TV
The third generation of Apple TV is a small black box that measures a little under four inches on each side. It can handle 1080p video and has an additional wireless antenna for improved WiFi reception.
Apple TV can stream much more than you might think. It’s set up to seamlessly stream HD movies and TV shows from iTunes, the entire Netflix streaming catalog, Hulu Plus shows, live professional sports games and more. Read More...